NF History

Nofrontin… It’s a way of life!

Living without fronting is a lifestyle choice that requires commitment and dedication, but it should also come easy. It is an approach to life that encourages honesty and integrity, while discouraging the use of pretense or false impressions. It’s about accepting yourself for who you are. This way of life can be difficult to maintain for some, especially those whom pretend, but on the contrary, it can also bring great rewards in terms of personal growth and satisfaction.

The NF logo is an honorable badge that represents being one’s self, being real, keeping it “100%” as some people say. Nofrontin was founded by Carlos “Guilt” Gonzalez in the mid 90s. Nofrontin started off as a music production company (NFP) and quickly emerged in to a record label/ entertainment company with a full roster of artists and DJ’s. After over a decade, Nofrontin has rebranded, and has ventured into merchandising, and is now a not only just a record label, but we also provide artist management services, and are a sneaker/apparel company with merch.